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A sun cream applicator for LADs 

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Insight -

 

LADs don't like other LADs massaging white cream into each other's backs whilst on holiday.

The Backlicator

Idea -

 

The Backlicator. Simply replace sponge with a thinner, less abrasive kind and fill with sun cream. For directions of use Google 'How to use a Back Scratcher'. 

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